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Channel: Melissa Cassera
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A sneak peek at 2021

I’m over here sipping (okay, downing) my third espresso of the morning, surrounded by moving boxes, heaped into some combination of exhaustion and anticipation. I know I’m not alone in this feeling....

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My latest obsessions

People always ask me: “How do you manage to run a successful business while making movies? How can you possibly do both without dropping over from exhaustion? What are your magic tools and secrets?”...

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Business has never been better

Soapy dramas. Page-turning novels. Music that slaps (is that what the kids say???) And of course—seasonal lattes with extra whipped cream. Obsessions? Everybody’s got ‘em. The things that give you...

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Feeling Alone?

Do you ever feel like you’re a lone unicorn in a field full of reindeer? Do you study other entrepreneurs and then think to yourself, “Yeah, uh… no. That’s just not my style.” Yup. Me too. As a...

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Writing Questions, Answered

Every week, questions about writing float into my inbox.  Questions like: What am I writing? How do you deal with critics? How do you overcome fear and self-doubt? How do you write so much? How did...

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How To Deal With Nay-sayers Who Don’t “Get” Your Creative...

Years ago, when I moved to Los Angeles to try and become a screenwriter, it seemed like—at every turn—someone was eager to give me a “warning.”There I was, with my first script clutched in my eager...

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Recapping 2022

During the stretch of time between Christmas and the New Year, I do a year-in-review and map out what I want to make happen next year. I use different tools to help with this process. This year I...

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How To Be More YOU In Your Business (And Land More Clients While You’re...

The other day, a client said to me:“I love how you talk about your paranormal romance novel, your Lifetime movies, and your never-ending obsession with coffee in your business. I wish I could talk...

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Does your business give you goosebumps or nightmares?

Has your business started to feel less like a gripping masterpiece and more like a B-movie flop?  You’re not alone. Once upon a time, many entrepreneurs were the heroes of their own epic tales, filled...

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My TOTAL OBSESSION Toolkit

The tools and resources that I use to stay organized, get inspired, and run my business.  You might wonder (because so many do): “Melissa, what’s your secret to being this darn productive?” “How do...

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